Post by account_disabled on Mar 12, 2024 6:02:52 GMT
The example good material composition, proven operation and good technical parameters. Emotional benefits include the feeling that we have purchased an exclusive product, a product for modern women or real men. Brand positioning techniques A given brand can be positioned using various techniques. These are . Positioning by price Positioning through high or low price is one of the most common methods. Expensive products are considered exclusive and intended for a small audience. With a higher price we will reach consumers who care about lury and a highend product.
Cheaper products are a good option for customers looking for economical solutions and wanting to allocate a smaller budget for a given purpose. People who want to buy a good product at a low price Origin of the product If a given country is positively associated with a specific product category there is nothing stopping us from using it in our positioning strategy. Examples include Swiss watches, French Country Email List cheese and Polish sausage. Referring to a country that is famous for reliable solutions in a given field creates positive associations and makes it easier to gain the customer's attention and trust Selection of a specific category of buyers We can position products taking into account their specific category of buyers. A perfect example here is Karmi, a beer created with women in mind.
When it comes to the user category we have many options. The product may be dedicated to people of a specific age with specific interests those who value good style athletes, musicians etc Brand attributes Another way of positioning the brand is through outstanding features functional benefits and advantages that competitors' products do not have. Examples of brand positioning using attributes include a toothpaste that brings relief to people struggling with tooth sensitivity a brand that cares about the natural environment a phone with a longlasting battery etc Intended use of the product.
Cheaper products are a good option for customers looking for economical solutions and wanting to allocate a smaller budget for a given purpose. People who want to buy a good product at a low price Origin of the product If a given country is positively associated with a specific product category there is nothing stopping us from using it in our positioning strategy. Examples include Swiss watches, French Country Email List cheese and Polish sausage. Referring to a country that is famous for reliable solutions in a given field creates positive associations and makes it easier to gain the customer's attention and trust Selection of a specific category of buyers We can position products taking into account their specific category of buyers. A perfect example here is Karmi, a beer created with women in mind.
When it comes to the user category we have many options. The product may be dedicated to people of a specific age with specific interests those who value good style athletes, musicians etc Brand attributes Another way of positioning the brand is through outstanding features functional benefits and advantages that competitors' products do not have. Examples of brand positioning using attributes include a toothpaste that brings relief to people struggling with tooth sensitivity a brand that cares about the natural environment a phone with a longlasting battery etc Intended use of the product.